http://www.jonespublicaffairs.com Influencer Relations in the Healthcare Arena with Measurable Results Mon, 30 Aug 2010 16:45:54 +0000 http://backend.userland.com/rss092 en WASHINGTON—Jones Public Affairs Inc. announced today that the U.S. General Services Administration’s (GSA) has approved the agency as a GSA Schedule contractor (GS-07F-0622W). A D.C.-based firm specializing in influencer relations, Jones Public Affairs is poised to support government initiatives with innovative and strategic health awareness campaigns that leverage healthcare experts ... http://www.jonespublicaffairs.com/2010/08/30/gsa-schedule/ Since the passage of the Patient Protection and Affordable Care Act almost five months ago, many of us have been focused on the complicated question of how the healthcare reform law will roll-out. Recognizing the complexity involved with implementation, HHS Secretary Kathleen Sebelius has called for healthcare reform “to be as ... http://www.jonespublicaffairs.com/2010/08/10/healthcare-reform/ A twenty-something woman ducks under a Starbucks awning, still feeling the storm’s cold, piercing ground spray playing at her ankles.   Slippery, taxi-filled West Village streets are no place for stilettos and suede.  Her thumb gently glides across a dormant iPhone’s LCD display.  The device glows.  Tap tap tap…tap She intently scrolls through ... http://www.jonespublicaffairs.com/2010/08/10/foursquare/ Did you hear about that rash of deaths in Congress? That major Supreme Court decision affecting industry? Plus that special investigation by the Administration into your favorite cereal maker? If you did, you might want to double-check the facts. Recently, there have been a slew of reports in the media about ... http://www.jonespublicaffairs.com/2010/07/27/protecting-your-company-from-mischievous-pr/ Today, Jones Public Affairs, Inc. announced the addition of Benjamin Ross as an account executive. Ross will be supporting the agency’s growing healthcare practice and business development unit. Read More http://www.jonespublicaffairs.com/2010/07/07/jones-public-affairs-welcomes-benjamin-ross-to-account-team/ It’s a standard of practice for health communicators to have a cadre of spokespeople cued and ready to speak with the media. And almost always, this includes a physician key opinion leader (KOL) who is recognized as an authority or expert in their field. It’s been shown that KOLs can ... http://www.jonespublicaffairs.com/2010/06/28/including-kols-in-your-pr-plan/ Recently, Carrie Jones, principal and managing director, provided a group of diverse small business owners with an overview of PR for small business.  The presentation provided an overview of PR and tips for how and when to engage an agency.  Download a PDF of the PR for Small Business presentation. Public Relations ... http://www.jonespublicaffairs.com/2010/06/24/carrie-jones-presents-on-pr-small-business/ Just as consumers are captivated by social media, so are reporters. And what better way to dazzle them than to combine the two mediums they know and love—traditional and digital media.  Read More http://www.jonespublicaffairs.com/2010/04/27/what-every-pr-person-should-know-about-vitching/ How do you ensure your messages are heard online? Here’s a recipe for success: Quality Content + Engagement + SMO = Increased Visibility.  Read More http://www.jonespublicaffairs.com/2010/04/02/three-ingredients-to-break-through-the-social-media-noise/ Jones Public Affairs, Inc. (JPA) announced today the addition of Kelly Butterworth as account supervisor.  With nearly 10 years of agency and non-profit experience, Butterworth has strong capabilities in the field of healthcare communications, with an emphasis on advocacy relations. Read more. http://www.jonespublicaffairs.com/2010/03/09/jones-public-affairs-grows-firm-with-advocacy-relations-specialist/